Privacy Policy

1. Information We Collect. 

We may collect the following categories of information: 

Personal & Health Information

• Name, address, email address, phone number, and date of birth.

• Medical history, treatment information, and other PHI you provide through our intake forms, patient portal, or while scheduling appointments.

• Insurance information and payment details when applicable.

Automatically Collected Information

• IP address, browser type, device information, and pages visited on our website.

• Information collected through cookies and similar technologies (see our Cookie Policy).

Communication Data

• If you sign up for newsletters, appointment reminders, or promotional updates, we may collect your contact preferences.

• By entering your phone number, you consent to receive SMS/text messages from us. Message and data rates may apply. Frequency may vary. Reply HELP for assistance or STOP to unsubscribe.

2. How We Use Your Information: 

We use the information collected for purposes including:

• Providing Medical & Wellness Services: To schedule appointments, deliver care, manage records, and support patient inquiries.

• Compliance: To meet legal, insurance, and regulatory requirements, including HIPAA.

• Communication: To send appointment reminders, updates, or relevant promotional content (with your consent).

• Operations & Improvement: To enhance our website functionality, improve services, and monitor security.

3. Sharing Your Information: 

We do not sell or rent your Personally Identifiable Information to third parties for marketing purposes. No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. 

We may share your information only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in payment processing, IT support, secure messaging, or other business operations.

• Healthcare Partners: With specialists, pharmacies, or labs directly involved in your treatment, as permitted by HIPAA.

• Legal & Compliance: When required by law, regulation, subpoena, or legal proceedings.

• Business Transfers: In the event of a merger, acquisition, or sale, your data may be transferred but will remain subject to this Privacy Policy.

4. Your Rights & Choices: 

You have the following rights regarding your personal information and PHI:

• Access: Request a copy of the personal/medical information we hold about you.

• Amendments: Request corrections to inaccurate or incomplete information.

• Restrictions: Request limits on how we use or share your data, where legally permissible.

• Deletion: Request deletion of non-medical personal data, subject to retention requirements.

• Opt-Out: Unsubscribe from marketing or promotional communications at any time.

For patient rights under HIPAA, please see our Notice of Privacy Practices, available at our office or upon request.

5. Data Security. 

We use administrative, technical, and physical safeguards to protect your information, including encryption, secure servers, and limited employee access. While we take all reasonable steps to secure your information, no system is completely immune to unauthorised access.

6. Updates to This Privacy Policy. 

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on our website, and the "Last Updated" date at the top of this page will be revised. We encourage you to review this page regularly.

7. Contact Us . 

If you have any questions or concerns about this Privacy Policy, please contact us: info@sunshinewellness.com